Affiliate Sales & Marketing, Inc. is a subsidiary of QVC. ASM is responsible for administrating the carriage of QVC with cable, satellite and other distributors across the country. ASM also works with distributors to market QVC services directly to the consumer.

QVC, Inc. is a multi-media retail service, which broadcasts live, 24 hours a day, 364 days a year, to over 92 million American homes. QVC was founded in 1986 by Joseph Segel, founder of the Franklin Mint. The company established a new record in American business history for first full-fiscal-year sales by a new public company, with revenues of over $112 million. In 2007, QVC net sales reached $7.4 billion. QVC also operates international businesses in the United Kingdom, Germany and Japan. QVC is the world's preeminent electronic retailer.